“Fluid Design: 'Be Water, My Friend.'”
Go ahead, resize this page in your browser…well, go on! Would you like to see the site zoomed in or out (Ctrl+ or Ctrl-)? Sure, my designs do that. Any device at any size, that's what fluid design is all about.
“Web Typography: 'Stay Out Of The Way!'”
“Say, are those real em-dashes?” Yes. “Indented, justified paragraphs, and proportional small caps too?” Right again, two-for-two.
“Consistent Branding: 'Two's Compliment Notation'.”
You needn't stop with the design of your web site. When I build your site I keep in mind how your brand's overall look and feel will appear on other mediums. I carefully select design details and image formats that ensure your corporate branding is
This helps you too from a maintenance point of view. Simply by changing a single file for each medium, I make it possible to make the changes instantly across all your marketing materials. Changes that used to be drudgery are now made consistently across all mediums with a few keystrokes.