Cooper Stevenson <cooper@cooper.stevenson.name>

The newspaper now has the power to target directly potential new customers, opening possibilities for incentivising qualified buyers to learn about your product or service and increase repeat business. The power lies in the paper’s ability to micro target advertisements; you can tailor your advertising to specific locations throughout the city. If you like, you can have the paper’s electronic kiosk in your store featuring your business’s advertisement. If you prefer, you may distribute your advertising evenly across all of our paper’s display locations. You may have a mixture of both if you like, or you may reserve a high traffic kiosk for a period of time spanning one of your business' special events. The benefit for you is the ability to directly target your key demographic with timely advertising messages who’s digitally-enabled content reaches far beyond print.

Also, the paper can re-enforce your message through context-sensitive online advertising as well.

You may wish, for example, to let customers know about a sale or a new menu item; perhaps your ad could double as a coupon. When the reader sees your advertisement you get the power to enhance your message through interactive features about your service or product. Maybe you would like your customers to see a brief trailer about your services or an online catalog of your product. Imagine showing your customers tantalizing videos of how delicious your meals really are! Of course, all this may be enhanced with an e-commerce site where buyers may make purchases immediately online. You now have the power to directly target your market by breadth of your kiosk-displayed advertisements and depth of your online presence.

In the future, we will develop algorithms to target your market with even higher accuracy. Let’s suppose that we publish an article about a new gardening technique. While we do not collect private information, we can tell where the article was most read and at what times throughout the day.

We then apply natural language processing algorithms on the article to get give our ad system an understanding of what the article was about. The next time we run a similar article, we can include, say, a nursery’s advertisement at the specific locations and times known to yield the highest article views about that specific topic.

Overall, you incentivise your customer to visit your place of business and leave with your advertising message on their phone and in their pocket. Your customer benefits by receiving local, up-to-the minute news often not found anywhere else. The paper’s convenient format (carefully designed for a pleasant reading experience) encourages your customers' sharing the paper—and your message—with their friends.

The paper gets its ability to link to the digital world through a simple tap on the front of the paper’s physical holder or optional (consumer purchased) keychain or wallet card. The reader may also simply enter the paper’s URL in his browser if he wishes.

The articles' visual nature lends itself to quick recognition. The net effect of the paper’s technology is speedy, convenient reading for the busy consumer.

The paper is delivered electronically or locally to a network of kiosks located near (and sometimes in) your business’s location. In the case of electronic kiosk papers, the day’s edition is simply wired with the appropriate advertising to that location. Paper editions, consisting of a single sheet of A4 paper, are uniquely marked with your advertiser’s number. When the paper is delivered, our delivery personnel updates the phone-tap system chip to ensure you get the correct paper every day; the entire process takes about 10 seconds.

We put a lot of time and effort to give your clients a “quiet,” meaningful reading experience. Our online presentation bases it’s layout on sound typographical principles. We worked hard to ensure that the readers came away feeling contented reading the paper’s articles. The site’s arrangement and feel combined renders a fluid, polished presentation.

The paginated (tapping or swiping the screen to “turn the page”) article flow provides readers distraction-free reading. The pagination reduces reader fatigue and often results in consumers reading several articles at a time.

Embedding image, video, and ad content renders beautifully within the articles carrying a feeling of perfect flow. Clients hardly notice the advertisement themselves—they notice the most important element: the advertiser’s message. The result is an elegant mix of content and advertising.

The embedded visual elements further manifest themselves as independent containers. The design allows for the ability to embed anything the editor or advertiser likes—from images to entire web sites complete with ordering systems. The key—and what differentiates this design from all others—is that the images are their own entities. They can contain interactive survey forms, videos, or a catalog of products with an order page. An advanced video feature ads time-sensitive components to the presentation. The timed events may be as simple as a few lines along the bottom of the video (e.g. a financial news channel), or as complex as a timed advertisement image embedded at just the right moment in the video.

Of course, the system runs smoothly on all modern devices ranging from mobile devices to desktop wide-screens.

The newspaper’s cost brings the pay per click model to the physical world...you don’t pay anything for advertising in the paper until the reader actually sees your advertising. You can adjust the number your advertising impressions based on your promotional needs. If you have special offers that you want your customers to know about you may feature the paper’s display prominently at your point of sale. Each customer will not only see your event ad and have an employee across the counter to talk about it with, but is guaranteed to have the ad now on their phone as well. Naturally, the paper’s power to keep your customers and their associates coming back makes this an extremely effective marketing tool.

Each tap may, in volume, cost as little as $0.25 per ad view. If the publication reaches 200 of your qualified customers in a day your total cost would be only $50.00. Each paper is estimated to reach 1.6 readers, most of whom are friends or associates of the original reader and thus also likely to visit your place of business. This brings the total cost per impression to just $0.20. When counting your online ad (who’s article content is often shared through social media) the cost per impression carries even more value.

If you’re interested in learning more or possibly a pilot project to test the paper, write to <cooper@cooper.stevenson.name> for details.